2024 ROUSH F-150

The 2024 ROUSH F-150 boasts an iconic aesthetic with a high-flow grille featuring all-new integrated ROUSH lighting, functional hood vents optimizing engine cooling, and a lower bumper cover redesigned for 2024. The integration of amber light bar and red tow hooks, along with the addition of Diode Dynamics flood lights in the rear bumper, further accentuates the rugged yet stylish appeal of the vehicle. Beneath its striking exterior, the performance coil-over suspension and 20-inch off-road wheels wrapped in 33-inch General Tire Grabber A/TX all-terrain tires provide a responsive driving experience, whether navigating city streets or off-road trails. Customizable features like ROUSH leather seating, additional off-road lighting, and premium interior audio offer numerous opportunities to make this truck your own.

Available in XLT, STX, and Lariat trims with up to eight distinct exterior color options, the 2024 ROUSH F-150 is built to turn heads on any terrain. The all-new high-flow grille with unique ROUSH illumination, front bumper cover with integrated off-road light bar, and additional front and rear off-road lighting system elevate its on-road presence. The full ROUSH Graphics package, functional ROUSH hood heat extractors, and striking ROUSH Fender flares complete with their own accent lighting provide the perfect blend of performance and style. Inside the cab, the truck shines with real carbon fiber trim throughout, premium ROUSH Performance floor liners, and an illuminated overhead switch panel for controlling the numerous exterior lighting, exhaust, and optional auxiliary features.

The 2024 ROUSH F-150 is engineered to conquer any challenge with its matte-black 20-inch off-road wheels and 33-inch General Tire Grabber A/TX tires combined with the signature ROUSH Performance coil-over suspension system providing a 2" leveled look. The vehicle's off-road performance is further enhanced by the Roush performance Active Exhaust system, providing a resonant, commanding exhaust note, and the integrated visor mounted switch panel allowing for easy transitions between open and closed preset modes.

The 2024 ROUSH F-150 offers a wide array of optional upgrades to make a bold statement. The ROUSH Bedside Graphics upgrade adds a unique and eye-catching design, while the optional Ditch Lighting kit from Diode Dynamics provides the highest intensity light output on the market, ensuring dynamic visibility on the trail. Inside, the Roush Ready Package enhances the vehicle's storage capabilities and provides added peace of mind with a locking center console vault and durable off-road utility kit.